Everyone starts their health journeys at different stages in their life. Some people are young and athletic, so leading a healthy lifestyle comes easily, whereas some people don't necessarily work out or pay attention to what they eat until they are old and the effects of this start to impact their bodies. Nike's brand always promotes "Just Do It," however, in 2012, Nike ran an ad campaign called, "Find Your Greatness." The slogan alone can be relatable to people all of over the health and fitness spectrum, as it's saying to find whatever it is that makes YOU great. The image used in the advertisement is a kid who is overweight, running down a gravel road in a rural area. The image paired with the slogan is encouraging its consumers, from all different ends of the spectrum, to use whatever you have available to you to succeed in your own way. This image also shows implies the motto that "anyone can do it," not just people who are already lean and athletic. As college students, everyone comes in with different backgrounds in health and fitness. Some students were successful high school, varsity athletes, whereas others had never worked out before coming to college, nor did they ever watch what they eat. This ad resonates with college students as it shows to embrace whatever you have around you in order to "become great." This advertisement isn't placed in a gym or on a sports field, the character doesn't look like an extreme athlete, nor is he obviously wearing nike clothes. It is evident that Nike is trying to appeal to the masses, and this resonates with college students in that way. - Secrets Of 7 Of The Most Effective Ad Campaigns
- http://news.nike.com/news/nike-launches-find-your-greatness-campaign-celebrating-inspiration-for-the-everyday-athlete (Picture source: https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjgranUlqzPAhUGwGMKHV0cD2MQjhwIBQ&url=http%3A%2F%2Fwww.forbes.com%2Fsites%2Fmichellegreenwald%2F2014%2F07%2F10%2Fsecrets-of-7-of-the-most-effective-ad-campaigns%2F&bvm=bv.133700528,d.cGc&psig=AFQjCNEcvQw5wSt7T3zAdUTSNJnkuuarYA&ust=1474949882888329)
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