As we've seen through research of healthy lifestyles, there are numerous approaches to the expression of how people live a healthy lifestyle. The way health is expressed is through media, such as social media, blogs, websites, etc., as well as advertisements from various sports and active companies. All of these types of expressions main goal tends to be to encourage those seeking a healthy lifestyle and giving them various tips, examples and opportunities to do so. In the future, I see the advertising and marketing in my niche to continue on this path. Within the past couple of years, creating new types of recipes and participating in unique, creative types of exercises have grown immensely in popularity. Some example of this are paddle boarding, hiking, barre classes, crossfit, etc. Because of this, I could see companies shifting along with this trend and advertising more unique activities, clothing items, food items, etc. While maintaining their brand plus adding various elements to appeal to the 'trend followers' in advertising and marketing, they can appeal to a wide variety of consumers. Another future change I see for the health industry is a heavier shift to the use of social media for advertising. More than half of adults are on social media, so this is a way to reach more customers who are starting to watch television less and less. On the other hand, many people are watching television online now, so gearing commercials to these viewing sites may also become more popular. If I were an account manager, I would advise an athletic company to strongly utilize social media for advertising campaigns, as well as changing the message of the content to some of these more unique trends customers may be interested in.
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November 2016
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