Kayla Itsines is an Australian native who had a passion for fitness and helping others, and turned it into a successful business that changed people's lives. Kayla used Facebook and Instagram to share her training and nutrition; she included client transformations, healthy eating options, and training tips, which inspired thousands to make a change in their lifestyles and become healthier. The workouts that Kayla uses are 28 minutes, with two seven-minute circuits repeated twice through, which allows people to get an intense workout in a condensed period of time. She says that most people see results in 12 weeks or less, which draws people in as they typically want to see results fast, and this plan helps people accomplish that. Kayla Itsines generally appeals to younger women who are trying to make a change in their life, yet are busy with school, work or a family. To combat the busyness, she has created 30-minute workouts that are promoted and easily accessible on social media, which helps target her audience and makes it easy for them to navigate. On her website, she has a blog within to show various success stories, quick and easy recipes, education and lifestyle posts, as well as exercises available to her audience. Itsines popular exercise guide is called, "Bikini Body Guide" and has taken shape to its nickname, "BBG," which has become a hashtag that her users/followers have started to use, which is an easy way for people to find out about her program. As Itsines has gained popularity, many people hear about her through the social media that she uses, as well as the interaction from those who have used and had a positive experience with her exercise and nutrition information. www.kaylaitsines.com/pages/about-us http://www.kaylaitsines.com/blogs/exercises/tabata-workout www.nytimes.com/2016/03/17/fashion/kayla-itsines-instagram-fitness-star.html?_r=0 Picture links: http://www.kaylaitsines.com/blogs/education/the-benefits-of-skipping-your-workout, Let's Talk Fitness | 'Leg Day' of My Free Week of Workouts by ..., www.nytimes.com/2016/03/17/fashion/kayla-itsines-instagram-fitness-star.html?_r=0, http://www.kaylaitsines.com/blogs/recipe/falafel-balls-with-yoghurt-dip-recipe
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November 2016
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